Natural Delights Launches New Business Resources on Its Website

YUMA, AZ Natural delights® continues to lead the charge for the growth of the Medjool date category with its new Commercial resources page, which provides easy access to category information and an extensive library of marketing tools and resources for retailers.

Over the past year, Natural Delights has grown by almost 10% in its distribution – the largest in the category – and increased its weekly sales per store by 21%. It is because of the brand’s commitment to retail marketing programs that it is also transforming the product 24% faster than the next leading brand.

Retailers interested in increasing the sales and visibility of their Medjool Date program may find these tools useful on the new Business Resources page:

Category overview – with downloadable buyer profiles and category data

Certifications – with certified information on partners and sustainability practices

Images and logos – with high resolution downloadable files for easy access and use

Retail play books – with downloadable resources aligned with the brand’s marketing activations throughout the year

Point of sale – downloadable point of sale material and ordering information

Sales sheets – with important details and specifications of the product and the sender

Commercial contacts – with photos, contact information and regions to easily connect with the right member of the sales team

“No one in the Medjool date category provides the level of retail information and tools that we are,” said David Baxter, Director of Marketing for Natural Delights. “We are committed to working with retailer marketing departments to increase consumption of Medjool dates and believe this new resource page will provide timely and relevant information to do so even more effectively. “

Natural Delights invests in a strong marketing program every year to engage and educate buyers and incentivize to buy. Now, with their website’s Trade Resources page, retailers have instant access to this information.

“We expect this part of our website to continue to grow as retailers share what is useful and what they would like to see more of in the future,” Baxter added.

For more information on natural delicacies, visit natural pleasures.com or contact Neil Merritt at [email protected] or (949) 226-9971.

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About the natural delights of the Bard Valley®

Natural delights® Medjool Dates, the leading brand of Medjool dates in the country, is a naturally sweet whole fresh fruit grown in the Bard Valley at the intersection of Arizona, California and Mexico, where its very specific growing conditions are met. Water conservation, sustainable energy and connection with their community are the pillars of their organization. Bard Valley date growers are the industry leaders in agriculture and best harvesting practices. Each farm goes through the same rigorous certification process to ensure that every Medjool Natural Delights date is cultivated to exacting standards. For more information on the natural delights of the Bard Valley, please visit natural pleasures.com.


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