Rose Velez-Smith Joins DoubleVerify as Executive Vice President and Chief Human Resources Officer | Business


NEW YORK – (BUSINESS WIRE) – December 16, 2021–

Double Check (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analysis, today announced that Rose Velez-Smith has joined the company as as Executive Vice President and Director of Human Resources (CHRO).

As CHRO, Rose will be responsible for all aspects of our human resources strategy and global human functions, including talent management, leadership development, compensation and benefits, diversity and inclusion and belonging. She will work closely with the CEO and management team to ensure the company continues to build a culture that attracts, retains and develops the best people for DoubleVerify’s rapidly growing workforce.

“DV employees are our greatest asset and the engine of our competitive advantage,” said Mark Zagorski, CEO of DoubleVerify. “Rose’s experience in executing large-scale employee acquisition, development and engagement programs for high-growth global companies makes her uniquely suited to take the DoubleVerify organization to our next stage.” of success.”

Prior to joining DV, Velez-Smith managed the global human resources efforts for Pitney Bowes, spending more than two decades with the organization. Most recently, she served as Vice President of Total Rewards and HR Shared Services, and led the organization’s COVID management team throughout the pandemic. During his tenure at Pitney Bowes, Velez-Smith was responsible for developing and leading global talent human resource management strategies. In addition, she has developed strategic solutions for the workforce in the areas of employee relations, engagement and development, recruitment, talent acquisition, mergers and acquisitions and management. legal and regulatory compliance.

“I am delighted to join DoubleVerify at a time when the business is growing rapidly on a global scale,” said Velez-Smith. “I look forward to working with the world-class team at DV to solidify an organization and culture that reflects the innovation and passion we bring to solving the industry’s toughest challenges. “

Prior to Pitney Bowes, Velez-Smith was Regional Director of Human Resources at Navigant International. In this role, Velez-Smith was responsible for the overall development and coordination of human resources activities in the Northeast region, including leading approximately nine acquisitions over a three-year period. She also spent nine years at Champion International in various HR roles.

Velez-Smith holds a BA in Liberal Arts and an MA in Human Resource Development and Consulting from the University of Bridgeport, CT. She has also completed several executive leadership programs at the RBL Group, Cornell University ILR School, and the Darden School of Business at the University of Virginia.

About DoubleVerify

DoubleVerify is a leading software platform for digital media measurement and analysis. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the exchange of fair value between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers use our unbiased data and analytics to improve the quality and effectiveness of their campaigns and maximize the return on their digital advertising investments – on a global scale. Learn more about

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SOURCE: DoubleVerify

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PUB: 12/16/2021 9:00 a.m. / DISC: 12/16/2021 9:01 a.m.

Copyright Business Wire 2021.


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